I am already at my threshold for what I feel is tolerable, so I will do what I can along with whoever else feels the same way at the current price. I'm not riding a bike everywhere and public transportation in OK is a joke. This is what I can do. I can easily not buy from the largest retailer, encourage others to do the same, and wait til enough people do the same and EM decides price cuts are what will restore their competitiveness. Demand-side economics is not fiction, it does work.
You and everyone else will just wait for prices to reach whatever level they have to reach before you feel the same way, like you should do something. I just wish for my wallet's sake your threshold wasnt so much higher than mine.